• Richard Johnson

3 Ways to Set Challenging Goals for Your Business


Goal setting is a worthwhile process but are you setting goals that are too easy? Too challenging? Goals that are too easy will keep you in your comfort zone and won’t lead to business growth. Goals that are too challenging will make you feel defeated and possibly cause you to give up on your dream.


Planning on how to accomplish your goals doesn’t require a lot of time but it’s a necessary part of the process. Otherwise you’ll wonder each morning what you’re supposed to be doing and will remain at a standstill.


Here’s a way to categorize your goals so you will always be challenged:


1. Small goals. These are goals you can reach easily with just a little bit of extra effort, such as adding 5-10 new subscribers each week. Small goals should always increase but shouldn’t be so difficult that you end up stressed. These should be the easiest goals to meet so you feel some accomplishment at the end of the month.


2. Medium goals. These are the goals that make you step out of your comfort zone. Staying in your comfort zone won’t lead to growth; instead, you’ll stay right where you are and won’t see any changes in your business. A medium goal might be scheduling podcast interviews. Not only would you get practice telling your message but you’d be exposed to a brand new audience, which could lead to new subscribers, social media followers, and clients.


3. Large goals. These are the daydreams or fantasies that may seem out of reach. Remember, out of reach does not equal impossible. Break those goals down into smaller steps, such as monthly, weekly, or daily goals. These large goals may take years to accomplish but you’ll still be working toward those goals every single day.


Why Do You Need Goals?

Quite simply, working every day without having concrete goals in mind is like watching a dog chase her tail: she goes around in circles, never going anywhere. If you’re happy with running your business as a hobby, making only part time money, then don’t set any goals and keep doing what you’ve been doing. However, if you want more out of life and your business, set aside some time to set goals and prioritize them. Break them down into doable steps and re-evaluate them at month’s end. If they need to be reworked, do so; if you met your goals, continue doing what you’re doing or make them slightly more difficult.


Reaching difficult goals not only grows your business but it gives you a nice jolt of self-confidence. Reach enough of these tough goals and you’ll feel invincible.

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